Concept

Alpe d'Huez
– Shops
Ideally located, at the start of the main ski lifts at Bergers, we welcome you in a friendly and professional manner for ski and snowboard rental, as well as for the purchase of equipment and textiles from the biggest brands.
Located at the start of the main ski lifts, in the shepherds' gallery, lift ticket office, ESF departure and slope departure, 50m from the store.
Wherever you are staying at the resort, take advantage of this ideal location to leave your equipment in storage at the store.
The Concept store welcomes you in a recently renovated 180 m2 store dedicated to ski equipment rental and sales.

Always with the same team of mountain and skiing enthusiasts, we will advise you as best we can in the choice of your ski and snowboard equipment for hire in the store (more than 600 pairs of skis available for hire), among the biggest brands, such as Rossignol, Dynastar, Head, Lange, K2, Burton, Jones, etc.

The Concept store is also THE snowboard specialist in Alpe d'Huez! On the 1st floor of the store, come and discover our boardshop, with a very large choice of boards, bindings and boots, among the leading brands on the market, such as Burton, Jones, Lib Tech, K2, Dupraz, Flow, Northwave, etc.

On the ground floor, the textile area, with among other things, an Eider and Millet ProShop, will allow you to find the ideal outfit to face the most extreme winter conditions.

The ski accessories and equipment area will offer you a wide choice to equip yourself from head to toe among the biggest brands on the market.

- Ski/snowboard/cross-country skiing/sled/snowshoe rental
- Test center: come and test skis and snowboards for free with a view to purchasing them in the store
-Bootfitting:
we adapt the ski boots to your feet.
-Ski preparation workshop: we maintain and repair your skis/snowboards in our store workshop.

-Textile sales: brands Eider/Millet/Norrona, Peak performance/Volcom/Burton…

-Snowboard sales: Burton/Lib Tech/Jones/K2/Dupraz/Rossignol/Flow/Northwave brands…

-Sale of ski accessories: brands Sorel/Smith/Scott/K2/Kimberfeel/HMR/Bollé/Barts/Level/Millet/Eider…

-Sale of ski equipment: brands Black Crows, Rossignol/Dynastar/Faction/Head/Lange/K2…

And for the summer, mountain bike and electric mountain bike rentals.

Opening

Opening hours from November 30, 2024 to April 20, 2025
MondayOpen from 08:30 a.m to 19 p.m
TuesdayOpen from 08:30 a.m to 19 p.m
WednesdayOpen from 08:30 a.m to 19 p.m
ThursdayOpen from 08:30 a.m to 19 p.m
FridayOpen from 08:30 a.m to 19 p.m
SaturdayOpen from 08:30 a.m to 19 p.m
SundayOpen from 08:30 a.m to 19 p.m
Opening hours from July 05 to August 31, 2025
MondayOpen
TuesdayOpen
WednesdayOpen
ThursdayOpen
FridayOpen
SaturdayOpen
SundayOpen

Rates

Payment methods

  • Bank / credit card
  • Cheque
  • Classic Holiday Vouchers
  • Cash
  • Gift Certificates

Services

  • Pet Friendly
  • Cross-country ski rental
  • Ski touring rental
  • Alpine ski rental
  • Snowshoe rental
  • Sled rental
  • Snowboard rental
  • Ski helmet rental
  • Rental of safety equipment for the mountain in winter
  • Alpine ski sale
  • Cross-country ski sale
  • Snowboard sale
  • Snowshoe sales
  • Shoes
  • Bootfitting
  • Sale of technical clothing for adults
  • Sale of children's technical clothing
  • Adult clothing sale
  • Sale of children's clothing
  • Sale of sportswear

Practical information

We speak: English, French
Access for self-propelled wheelchairs
Animals are accepted
At the foot of the departure point of the main ski lifts.

Need information?

Address

179 avenue des Marmottes
Centre Commercial les Bergers
38750 Alpe d’Huez
How do I get there?

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